ESBA: New Brand. New Direction

Wednesday, January 22nd, 2020

6:30 PM - 8:30 PM


On the 22nd of January, 2020, the ESBA Board will reveal our plans for the next decade in a presentation called:

‘ESBA: New Brand, New Direction’.

These important changes to ESBA will involve not just a new brand identity and a new web site, to signal the ambitious nature of the changes the Board proposes, but an entirely new positioning for ESBA as a twenty-first century organisation with a corporate objective of being ‘The Independent Voice of European Entrepreneurs’.

This new direction has been developed by the ESBA Board and our Members, in consultation with our new Secretariat Managers at LOW, because we think that the new generation of company owners and managers, whether they are hi-tech start-ups, agile micros, or family-run companies in traditional sectors where the new generation has taken over the running of the enterprise, now see themselves as entrepreneurs rather than ‘SMEs’ or ‘small businesses’. And they tell us they want their voice heard (to match that of big business) in the places that matter. That is what we are going to give them.

A real, loud, influential voice, challenging policy makers and government to listen the needs of the twenty-first century entrepreneur whether in a hi-tech would-be unicorn, or a small traditional trader. They are all entrepreneurs and we want to represent them all.

On behalf of the ESBA Board and all of our fantastically loyal and supportive members, ESBA’d be delighted if you could join us at the Musée des Instruments de Musique (MIM) from 18.30 to 20.30 to learn more about ESBA’s ‘New Brand and New Direction’.