On April 23, ESBA attended an event by Ideas from Europe, an independent foundation that aims to facilitate the joint development of solutions to global challenges. By creating contest, the organisation brings together entrepreneurs, investors, businesses, citizens and governments towards a “shared purpose”: a business opportunity arises when a global challenge is met by a start-up solution. It is all about a Purpose driven innovation.
Policy makers also joined the party. Commissioner Elżbieta Bieńkowska made an intervention underlining the importance of seeing the challenges of the 21st century as opportunities to create new technologies. She also insisted on the fact that the governments and the European Union have a big role on creating the right environment for businesses, especially start-ups, by developing the right policies, such as a healthier Insolvency framework.
The innovators climbed up the stage during the finals to tell us all more about the impact their innovations may bring to society. The winner of the public was: Micreos, a start-up that aims to create sustainable alternatives to antibiotics, by developing the world's first targeted antibacterial products.
ESBA supports this type of initiative, as it promotes innovation, as well as giving policy-makers an opportunity to interact with the business community.